Month: March 2020

Pro Sports Leagues Are Chasing Gen Z Where It Plays

The N.F.L. teamed with the gamer Ninja. Major League Baseball recruited influencers to produce TikTok content for the World Series below the hashtag #mlbcreatorclass. The N.B.A. co-founded the professional NBA 2K e-sports league and tied it to private franchises.Voilà! The Charlotte Hornets aid bankroll Hornets Venom G.T.The leagues’ marketing officers proportion a philosophy: Meet young […]

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